Sadness increase spending
Posted on February 27, 2008 at 12:46 pm.
Filed Under Self Help |
A new research found that sadness can trigger a chain of emotions leading to extravagant tendencies. Sadness leads people to become more focused on themselves and increases willingness to pay more. “This is a phenomenon that occurs without awareness,” says Jennifer Lerner, a Harvard professor. Sad and shopping? Watch your wallet.
consumer, sadness
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