Microsoft’s brand is slipping in mindshare

According to a study by CoreBrand, Microsoft dropped from number 12 in the ranking of the most powerful U.S. company brands in 2004 to number 59 last year. Microsoft’s brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mind share with U.S. business users. Microsoft ranked number 1 in brand power in 1996 among 1200 companies.