Microsoft buys television ad Firm Navic

Posted on June 19, 2008 at 9:08 am.
Filed Under Business |

microsoft-logo.pngNavic developed a technology to deliver interactive ads on Television. Their ads are interactive overlays targeted by zip code to each cable subscriber. Microsoft Corp says it has purchased Navic Networks. Navic will join Microsoft’s Advertiser and Publisher Solutions (APS) Group, which is responsible for its digital media advertising platform. Google has already got into TV ads market through it AdWords program.

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