Rich people use coupons often

A consumer research by CMS Inc. revealed that middle- to upper-class white shoppers are the biggest users of coupons. Coupon use increase with consumer education level, users with Bachelor’s and Master’s degree use coupons a lot. Also households with incomes of $150,000 or more use coupons regularly. In 2007 alone 302 billion coupons offered by manufactures, at an average face value of $1.28 each. Less than 1 percent of them redeemed. Thomas Stanley author of Best seller “The Millionaire Next Door” found that  “being frugal is the cornerstone of wealth-building.”

See Also:
Happiness buys money.