MySpace Beats Yahoo in Ad Views

Posted on September 3, 2008 at 12:22 pm.
Filed Under Business |

Until recently Yahoo leads the US market for online advertising, with 53 billion views on average. But according to data gathered by comScore, MySpace beats Yahoo in June drawing 56.8 billion advertising views. Even though MySpace leads in terms of advertising viewership, Yahoo draw top-dollar ad rates relative to MySpace. ComScore data also shows that Yahoo’s share of the display market has been trending down since July of 2007.

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