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Posts Tagged ‘advertisement’

Video-on-demand system matches ads to viewers

zillion tvZillionTV a start up company offers subscription-free movies and TV shows right on their TVs from the Internet. The service enables viewers to choose the categories of advertising that are most interesting to them, and commercials fitting the bill are inserted into TV shows and movies that are streamed via broadband onto TV screens. The service will only offered through an internet service provider.

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MySpace Beats Yahoo in Ad Views

MySpace and YahooUntil recently Yahoo leads the US market for online advertising, with 53 billion views on average. But according to data gathered by comScore, MySpace beats Yahoo in June drawing 56.8 billion advertising views. Even though MySpace leads in terms of advertising viewership, Yahoo draw top-dollar ad rates relative to MySpace. ComScore data also shows that Yahoo’s share of the display market has been trending down since July of 2007.

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Microsoft buys television ad Firm Navic

microsoft-logo.pngNavic developed a technology to deliver interactive ads on Television. Their ads are interactive overlays targeted by zip code to each cable subscriber. Microsoft Corp says it has purchased Navic Networks. Navic will join Microsoft’s Advertiser and Publisher Solutions (APS) Group, which is responsible for its digital media advertising platform. Google has already got into TV ads market through it AdWords program.

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Microsoft’s “Fourth Screen” smart ads.

microsoft-logo.pngThe new smart ad technology that Microsoft demonstrated allows users to interact with the advertisements. The technology create a “fourth screen” experience to the users through the use of an interactive, multi touch screen display. This will let consumers play games or interact with advertisements to receive coupons or product information.

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