Until recently Yahoo leads the US market for online advertising, with 53 billion views on average. But according to data gathered by comScore, MySpace beats Yahoo in June drawing 56.8 billion advertising views. Even though MySpace leads in terms of advertising viewership, Yahoo draw top-dollar ad rates relative to MySpace. ComScore data also shows that Yahoo’s share of the display market has been trending down since July of 2007.(Continue reading)
According to a warning given to the Annual Meeting of the Royal College of Psychiatrists, this generation who use internet for everything and who have never known a world unless they¬† surf on-line¬† are¬† growing up with a dangerous view of the world and their own identity. They are going through major identity crisis. People who born after 1990 have grown up in a world dominated by online social networks such as Facebook and MySpace. Many of these youngsters use Internet as the main medium to communicate. Their relationships are quickly disposed at the click of a mouse.¬† Because of the online social networking, people find the real world boring and unstimulating. Because of this online mess, youngsters are going through the stages of vulnerable to impulsive to suicide.
Chat room communication reduced sensory experience; person’s expression/body language/ voice/tone aren’t there; and this can shape one’s perceptions of the interaction differently. Online session¬† changes the perception to a dream-like state, and this unnatural blending of mind with the other person leads to entirely different meaning to friendships and relationships.
comScore’s May numbers shows that Facebook’s global traffic grows past MySpace. Facebook, according to ComScore, attracted 123.9 million unique visitors in the month of May, beating MySpace’s 114.6, and 50.6 billion page views compared to MySpace’s 45.4 billion. But in US MySpace remains far ahead of Facebook with 73.7 million unique visitors versus Facebook’s 35.6 million US visitors. Even though MySpace and Facebook are the main players in the social networking market, there are many other social networks with big followings in different regions of the globe that pose local competition. Orkut, owned by Google, has a lock on Brazil and also eats up a big portion of the market in India. Hi5 is big in Latin America. Facebook recently took out a $100 million loan to keep up with its phenomenal growth.(Continue reading)