Online Advertising Spending will Continue to Grow
According to New Study in UK, online advertising spending will continue to grow, and approach £5 Billion ($8.7 billion) in 2012. In 2007, spending on UK Internet advertising topped £2.6 billion ($5.3 billion), up more than 30% from 2006. The growth in online advertising is due partly to growing agency expertise and advertiser understanding of digital channels.
Identity Crisis Faced By The Facebook Generation
According to a warning given to the Annual Meeting of the Royal College of Psychiatrists, this generation who use internet for everything and who have never known a world unless they surf on-line are growing up with a dangerous view of the world and their own identity. They are going through major identity crisis. People who born after 1990 have grown up in a world dominated by online social networks such as Facebook and MySpace. Many of these youngsters use Internet as the main medium to communicate. Their relationships are quickly disposed at the click of a mouse. Because of the online social networking, people find the real world boring and unstimulating. Because of this online mess, youngsters are going through the stages of vulnerable to impulsive to suicide.
Chat room communication reduced sensory experience; person’s expression/body language/ voice/tone aren’t there; and this can shape one’s perceptions of the interaction differently. Online session changes the perception to a dream-like state, and this unnatural blending of mind with the other person leads to entirely different meaning to friendships and relationships.
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