Google ads on Yahoo
Google and Yahoo announced a two week experiment to show Google ads on Yahoo searches in US. By partnering with Google, Yahoo is trying to signal it has other options besides succumbing to Microsoft. Yahoo also has discussed deals with MySpace.com and AOL. Yahoo insists it’s worth more than the initial bid of $44.6 billion, or $31 per share, that Microsoft made more than two months ago.
Microsoft threatens Yahoo
Microsoft Corp. sent a letter to the Yahoo Board of Directors setting a three-week deadline for moving forward on its more than $40 billion buyout offer, other wise Microsoft will take its case directly to Yahoo shareholders and work to elect a new slate of directors. The letter was signed by Microsoft CEO Steve Ballmer. The bid to buy Yahoo was made in January and announced Feb. 1 for $44.6 billion
Yahoo’s Shine for Women
Yahoo has launched a new site called Shine aimed at 25 - 34 year old women. Shine offers nine categories ranging from fashion and beauty to parenting. Yahoo expects the site to be especially attractive to advertisers in the consumer packaged goods, pharmaceuticals and retail categories. Yahoo said the new site will help create a better experience for women on Yahoo.
Yahoo mobile bookmarking tool
A mobile bookmarking tool named Yahoo OnePlace is expected to be released in the second quarter of 2008. According to Yahoo, onePlace™ will bring together consumers’ interests, passions and important information into a single location. The tool can understand 52 content types including naming videos, cities, musicians, albums or stock prices as examples of categories. The tool is another addition to the existing Yahoo mobile applications OneConnect and OneSearch. It includes the following features:
- Centralized and open content management
- Personalized views
- Dynamic updates
- Mobile RSS reader
- Smart organization
Yahoo Sued by Investors
A lawsuit has been filed against Yahoo for rejecting Microsoft’s $44.6 billion buyout offer. According to the lawsuit, Yahoo has “failed” in their duties to shareholders by rejecting the offer, putting the investments of everyone in the company at risk. Two Detroit pension funds sue the company.
$45 billion bid to Yahoo!
Microsoft made an $45 billion cash and stock bid for Yahoo last Friday. Yahoo’s reponse to the bid yet to come. Mean while Google slammed this move by Microsoft as “inappropriate and illegal influence over the Internet”.
